A master calligrapher that writes your name on the roads you walk like an invisible ink.
Every scent that we inherit from history tells a story. Ala is one of the scents that wrote this story. The aroma of amber and musk can still be noticed in some manuscripts even today as they were used by calligraphers mixing them with ink in Ottoman palaces where the olfactory memory is quite extensive. We created Ala, in which amber and musk notes are intensely felt, and inspired by this poetic spirit of history.
Ala, which makes you feel the harmonious dance of amber and musk in every note, is a master calligrapher writing your name on the paths you walk.